Denver, CO, USA-based Lightning Labels has written a new white paper, called “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers.”

The printing service white paper explains the crucial role high-quality customized packaging plays in product and company branding and provides a list of best practices to ensure items attract attention and make a lasting impressions on consumers.

“While custom labels and stickers for products were once a costly, time-consuming investment, digital printing has done away with outdated plate and press methods, making the packaging design process more affordable and easier than ever before,” says Julie Mcculley, Lightning Labels’ production manager. “Additionally, product labeling plays an increasingly important role in promoting brands’ images and spreading awareness about products, whether they’re edibles, bath and body items, gardening supplies or pet goods.”

According to the company, consumer brands aren’t the only ones that can benefit from Lightning Labels for creating printed labels and stickers; nonprofits, associations and all other types of organizations can spread the word about their mission and activities with eye-catching custom stickers. Window and bumper stickers are a great addition to any strong marketing campaign.

“6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers” covers all the bases, including material selections, wording and image placement for product stickers.

“Whether they’re debuting new products or looking to revamp their current packaging, businesses can take advantage of the tips provided by Lightning Labels to create custom labels and stickers that speak to the quality of their products and upgrade their branding strategy,” the company says.

The white paper is available for free download on Lightning Labels’ Facebook page. Businesses can use these label design tips to give the custom labels and stickers adorning their products a packaging makeover.